SUPPORTING BAY AREA SENIORS FOR 35+ YEARS
Senior Services for Northern California (SSNC) is the philanthropic organization of Sequoia Living. We raise and manage funds that provide support for Sequoia Living’s programs and services. Support through community. Support through tutoring. Support through affordable housing. Support through relationships and partnerships.
Since 1987, Senior Services for Northern California (SSNC) has been dedicated to improving the lives of Bay Area seniors of all backgrounds and income levels.
Senior Services for Northern California is a 501(c)3 nonprofit organization. Our Federal Tax ID number is 94-6615829.
How We Help
Our Leadership Team
Senior Services for Northern California’s leadership team is made up of dedicated professionals from a variety of fields and backgrounds. They are diverse in their experience and united in their commitment to meeting the challenges of aging with energy, creativity and compassion.
DAVID MADSON, ACFRE
Chief Philanthropy Officer, Senior Services for Northern California
As Chief Philanthropy Officer, David Madson works with Sequoia Living donors to help them achieve their legacy goals.
Before coming to Sequoia Living, David held fundraising positions at Stanford University, Alameda Health System Foundation, Sutter Health CPMC Foundation, University of California’s San Francisco and Berkeley campuses, and his alma mater, the University of Minnesota.
As a leader in the profession who is committed to ethical fundraising, David has earned the Advanced Certified Fund-Raising Executive (ACFRE) credential from the Association of Fundraising Professionals, where he has also served on the board of directors. David has always enjoyed working with older adults, and for over thirty years has volunteered with Little Brothers: Friends of the Elderly, in San Francisco and his hometown of Minneapolis.
BOARD OF TRUSTEES
Val Agostino
Chair
UMass graduate with 40+ years of community development experience in senior and affordable housing.
Barbara Gualco
A Bay Area affordable housing expert with a BA in Economics, graduate degree in City and Regional Planning, and 35+ years of housing experience who helped transform San Francisco’s affordable housing landscape.
Marianne Lim
UC Berkeley graduate with 25+ years of development experience in the nonprofit, public housing, and private sectors by transforming communities through housing.
Marilyn Suey
A graduate of UC Berkeley and the Wharton School and a skilled financial planning professional with 30 years of service.
Donor Bill of Rights
PHILANTHROPY is based on voluntary action for the common good. It is a tradition of giving and sharing that is primary to the quality of life. To assure that philanthropy merits the respect and trust of the general public, and that donors and prospective donors can have full confidence in the not-for-profit organizations and causes they are asked to support, we declare that all donors have these rights:
A DONOR BILL OF RIGHTS
I. To be informed of the organization’s mission, of the way the organization intends to use donated resources, and of its capacity to use donations effectively for their intended purposes.
II. To be informed of the identity of those serving on the organization’s governing board, and to expect the board to exercise prudent judgment in its stewardship responsibilities.
III. To have access to the organization’s most recent financial statements.
IV. To be assured their gifts will be used for the purposes for which they were given.
V. To receive appropriate acknowledgement and recognition.
VI. To be assured that information about their donations is handled with respect and with confidentiality to the extent provided by law.
VII. To expect that all relationships with individuals representing organizations of interest to the donor will be professional in nature.
VIII. To be informed whether those seeking donations are volunteers, employees of the organization or hired solicitors.
IX. To have the opportunity for their names to be deleted from mailing lists that an organization may intend to share.
X. To feel free to ask questions when making a donation and to receive prompt, truthful and forthright answers.
DEVELOPED BY:
- Association of Fundraising Professionals
- Association for Healthcare Philanthropy
- Council for Advancement and Support of Education
- Giving Institute: Leading Consultants to Non-Profits
News
SSNC
Staying Connected: San Francisco Senior Center Aquatic Park Update
When the doors of the San Francisco Senior Center - Aquatic Park closed due to the government shutdown, our community didn’t stop—it found new ways to stay connected. What could [...]
October 29, 2025
SSNC
Sequoia Living’s Intergenerational Program Earns National Recognition
The Intergenerational Program brings seniors together with younger generations to share stories, build friendships, and form bonds that span decades of life experience. A Calling to Serve Across GenerationsFor Bronwyn [...]
August 27, 2025
SSNC
How Empowering Children Bay Area is Changing Lives—One Reader at a Time
In June, Empowering Children Bay Area (ECBA), a Sequoia Living program, hosted its annual Volunteer Appreciation Luncheon to celebrate the heart of its mission: the dedicated tutors who help children [...]
July 7, 2025
SSNC
How Culture Became the Heart of Sequoia Living
When the world shifted during the pandemic, so did Sequoia Living. Five years ago, while navigating the unknowns of unprecedented times, something unexpected and powerful began to take root across [...]
May 2, 2025
