Privacy Policy

Sequoia Living, Inc. has created this Privacy Policy to explain our practices regarding the collection, use, and disclosure of information submitted by you (“you,” “your,” or “User”) through our website located at the URL and related websites, including (the “Site”). By using our Site, you agree to the collection, use, and disclosure of information as set forth in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use the Site. This Privacy Policy is the sole authorized statement of our practices concerning the collection, use, and disclosure of personal information through our Site.

We may update this Privacy Policy from time to time. We will notify you of material changes to this Privacy Policy by posting the updated Policy on the Site. If the changes are significant, we may provide more prominent notice or get your consent as required by law. We ask that you bookmark and periodically review this page to ensure your familiarity with the current version of our Privacy Policy. You can determine when this Privacy Policy was last revised by checking the “Date of Last Revision” legend at the bottom of this page.

Non-Discrimination Policy

Sequoia Living is an Equal Opportunity Employer. In compliance with the Americans with Disabilities Act, Sequoia Living will provide reasonable accommodations to qualified individuals with disabilities and encourages both prospective employees and incumbents to discuss potential accommodations with the employer.

What Information We Collect

Our Site may provide online donation forms or other forms, which request information, including information by which you may be personally identified (“Personal Information”), such as your name, e-mail address, mailing address, telephone number, fax number, and credit card information. Our online form also may provide an opportunity to submit other personal demographic information and to indicate specific Sequoia Living programs of interest to you, if you wish to provide us with such information. The decision to submit such other personal demographic information is entirely voluntary. We also collect Personal Information from Users that register an account to make recurring donations through the Site, such as your e-mail address and phone number. Additionally, if you choose to purchase event tickets through the Site, we collect Personal Information such as your name, e-mail address, mailing address, and credit card information. If you choose to link your third-party social media account to your donation account, we will have access to certain information from that third-party social media site, such as your name, public profile, and any information you choose to make publicly available, in accordance with the authorization procedures determined by such third-party social media site.

We may use this information to better understand the attributes and characteristics of those who utilize our Site. We may also use information gathered via our Site to improve our web-based services. We may periodically perform statistical analyses of aggregate User behavior and characteristics in order to measure interest in and use of various areas on our website and to use such information to improve on our website’s ability to serve you better. While such aggregate data and statistics may be shared with strategic partners and other like-minded organizations, our members’ specific demographic and interest information will never be shared with any third parties. For additional information, please refer to the section discussing how we use the information we collect through the Site.

How We Use and Disclose Information Collected Online

We generally use the information we collect online for the purposes for which it is provided and to communicate with you about our endeavors. For example, we use your Personal Information to process transactions that you enter into using our Site (such as donations or correspondence), and to respond to your questions or requests. We may also use your Personal Information to communicate with you about our organization or one of our communities and fund-raising activities.

We work with third parties who provide services that may include, but are not necessarily limited to, website hosting, data processing and analysis, back-up and security services, and processing of credit card transactions. We may share Personal Information with these service providers for the purpose of providing these services. Although we seek to require these service providers to protect such Personal Information, and to use it only for the purpose for which it was provided, we cannot be responsible for third parties’ violations of this Privacy Policy or of any other rights of visitors or consumers that use our Site.

We will provide Personal Information to law enforcement and other entities when required to do so by law, or in response to a subpoena, discovery, or court order, or when Sequoia Living believes in its sole discretion that disclosure is necessary to protect the property or rights of Sequoia Living or third parties.

If Sequoia Living is merged, acquired, or sold, or in the event of a transfer of some or all of our assets, we may disclose or transfer Personal Information in connection with such transaction. Other than to the extent ordered by a court, the use and disclosure of all transferred Personal Information will be subject to this Privacy Policy, or to a new privacy policy if you are given notice of that new privacy policy and are given an opportunity to opt out of it. Personal Information submitted or collected after a transfer, however, may be subject to a new privacy policy adopted by the successor organization.

Correspondence Practices

We may request contact information when a User accesses certain pages on our Site, such as the User’s name, e-mail address, mailing address, and telephone number. We may use this information to send newsletters, marketing materials or other information about Sequoia Living events and activities, local volunteer opportunities and donation appeals, depending on contact preferences you select.

Online Payments and Donations

You may be able to purchase event tickets or make a gift through the Site. If you choose to purchase a ticket, we will use the Personal Information collected to process the purchase and to send a purchase confirmation. If you make a gift, we use the Personal Information collected for billing purposes and to provide donation receipts. If we have trouble processing a donation, we may use this contact information to get in touch with the donor. This information will be also used to send the donor a tax receipt or letter. You may be given the option for Sequoia Living to send an acknowledgment to the individual or organization to whom you have donated, in which case we will provide your name and the organization to which you donated.

We may use third-party vendors to process donations, such as PayPal or Network for Good. Further information about how these payment processing vendors use your information can be found in their respective privacy policies, accessible here:;

Mobile Data

We may obtain information through mobile applications that you install on your mobile devices to access and use our website, applications or services or which you use to provide other services related to that mobile application (for example, to sync information from our application or service with such mobile application). These mobile applications may be our own mobile applications or those belonging to third parties. Where the mobile application belongs to a third party, you must read that third party’s own privacy notice as it will apply to your use of that third party mobile application. We are not responsible for such third party mobile applications and their use of your Personal Information.

Mobile applications may provide us with information related to a User’s use of that mobile application and use of our applications and services accessed using that mobile application. We may use such information to provide and improve the mobile application or our own application or services. For example, activity undertaken within a mobile application may be logged.

You can configure our mobile application’s privacy settings on your device but this may affect the performance of that mobile application and the way it interacts with our applications and services.

Data Analytics and Benchmarking

We may use information generated and stored during your use of our services for our legitimate business interests to enable us to give you the best service and/or solutions and the best experience. These purposes include to:

  • Deliver advertising, marketing (including in-product messaging) or information to you which may be useful to you, based on your use of services;
  • Carry out research and development to improve our services, products and applications;
    develop and provide new and existing functionality and services (including statistical analysis, benchmarking and forecasting services); and
  • Provide you with location based services (for example location relevant content) where we collect geo-location data to provide a relevant experience.

IP Addresses

Our Site automatically collects an IP address from all visitors to our Site. An IP address is a number that is automatically assigned to your computer when you use the Internet. We use IP addresses to help diagnose problems with our server, administer our Site, analyze trends, track Users’ movement, gather broad demographic information for aggregate use in order for us to improve the Site, and deliver customized, personalized content. IP addresses are not linked to personally identifiable information.

The Site uses Google Analytics, a third party that collects and processes data. Information about how Google Analytics collects and processes data can be found here:

Use of “Cookies”

Our Site may use cookies to enhance your experience while using our Site. Cookies are small text files placed on the hard drive of your computer to identify your computer and web browser, and to analyze and improve the Site. For example, cookies make Web surfing easier by performing certain functions such as saving your passwords and your personal preferences regarding your use of the particular website.

Your browser may be set to accept cookies. However, if you prefer to not receive cookies, you can alter the configuration of your browser to refuse cookies. If you choose to have your browser refuse cookies, it is possible that some areas of our Site will not function properly when you view them.


The security of your Personal Information is important to us. We take measures designed to prevent unauthorized intrusion to the Site and the alteration, acquisition or misuse of Personal Information. For example, our Site uses SSL (Secure Socket Layer) encryption to help protect the security of information submitted online to the Senior Services for Northern California. SSL is a coding system that lets your browser automatically encrypt, or scramble, data before you send it to us. Unfortunately, however, no data transmission over the Internet is 100% secure. While we strive to protect your information, we cannot ensure or warrant the security of such information. You transmit information through the Site at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Do Not Track

Some web browsers have “Do Not Track” or similar features that allow you to tell each website you visit that you do not want your activities on that website tracked. At present, we do not respond to “Do Not Track” signals and consequently, we will continue to collect information about you even if your browser’s “Do Not Track” feature is activated.

Other Websites

Our Site contains links to other third-party websites, e.g. Please note that when you click on one of these links, you are entering another website for which Sequoia Living has no responsibility. We encourage you to read the privacy statements on all such websites as their policies may be different than ours.

The Site also may contain links to Sequoia Living-affiliated websites, which are controlled by this Privacy Policy, e.g.,,,, and

Offline v. Online Practices

This policy applies solely to our collection, use and disclosure of Personal Information obtained online through our Site, and does not apply to any of our practices conducted offline.

How You Can Update or Correct Your Personal Information

You may update your Personal Information at any time by sending an e-mail to, or by contacting us by telephone at 415-202-7800. If supporters wish to correct any of their giving information (correct name misspelling, note a new address or name change, etc.), simply send an email to us at

Opt Out Options

All e-mailed communications from Sequoia Living provide information on how to unsubscribe quickly and easily. Those wishing to opt out of receiving communications from Sequoia Living, including by e-mail, mail, or telephone (“do not contact”) can simply contact us directly at or via phone at 415-202-7800.

Questions or Concerns Regarding Our Privacy Policy?

We are interested in answering your questions or hearing any concerns regarding our Privacy Policy. To contact Sequoia Living, send an e-mail to Please reference this Privacy Policy in your subject line. If you wish to contact us by mail or by phone, here is our contact information:

Sequoia Living, Inc.
1525 Post Street
San Francisco, CA 94109
Tel: 415-202-7800
Fax: 415-922-2338
Effective Date: 9/9/2011
Date of Last Revision: 1/30/2020